The Immersive Experience Alliance

Bold conversation. Transformative research. Immersive futures.The Immersive Experience Alliance (IXA) is dedicated to advancing the field of immersive media through connecting immersive media creators, educators, and industry innovators through conversation and collaborative research.Join us to build the future of immersive media.

Upcoming Events

Monday, October 27 | 3 PM CST
Elizabeth Strickler —AI & Immersive Learn how AI and immersive technologies are reshaping creative power and storytelling. Her talk will highlight five structural shifts that are redefining creation, ownership, and participation in the cultural economy. She will share how these shifts create new opportunities for artists, institutions, and audiences to build and shape immersive ecosystems.Monday, November 17 | 3 PM CST
Erin Reilly —The Power of Partnership: Teaching and Creating The Trees Chime In Learn more about the original immersive experience created through a cross-university collaboration led by Erin Reilly (UT Austin) and Kate Freer, uniting students and faculty from UT Austin and Keio University in Japan. The project showcases the power of global co-creation in immersive storytelling—bridging disciplines, cultures, and creative practices.Monday, December 15| 3 PM CST
Michael Potts — Building Immersive 3D Worlds and the Evolution of Business Models Explore the state of 3D world-building and immersive experiences, from creative tools to platform ecosystems. Michael will discuss how businesses are monetizing virtual environments, the challenges of sustaining creator economies, and where opportunities lie as gaming, enterprise, education, and entertainment converge. The session will highlight both the technical and cultural shifts shaping the next generation of immersive business models.

Get Involved

Have a question or want to discuss a project? We're all ears! Fill out the form below and we'll get back to you soon.

Connect with Members

  • On Discord:

  • IXA Member Channel

  • No Proscenium Channel

  • Academic Lane Channel

  • Message @noahjnelson or @ebreilly to gain access.

IXA Board Members

  • Chair: Erin Reilly, UT Austin

  • Treasurer: Pat Clark, CU Boulder

  • Program & Initiatives: Elizabeth Strickler, GSU

  • Partnerships & Sponsors: Josh Bankston, MACE Virtual Labs

  • Communications Chair: Lindsey Clausen, UNL

  • Journal Chair: Michael Epstein, Walking Cinema

Join the IXA

IXA unites top universities and industry partners to foster collaboration in XR research, creative practice, and education, focusing on projects that address real-world challenges. By becoming a member, you'll gain access to cutting-edge tools, interdisciplinary collaboration opportunities, and a community committed to leveraging immersive technologies for social impact and innovation.

  • Student Members: $25/year

  • Individual Professional: $150/year

  • Institutional Member: $499-$2499 based on size.

IXA

Uniting universities and industry for XR innovation.

©IXA. All rights reserved.